By Mohamed Abu Meleeh

Riyadh-Mubasher: The Saudi British Bank (SABB) revealed its intention to execute 13 new projects which will include relocating and renovating current branches as well as building new ones, in addition to expansion of ATM network, according to the board of director’s 2014 report.

The lender’s management endorsed a medium term strategy for 2014- 2016, which is aimed at becoming the best work environment by 2016-end, as it is set to invest in in a framework that promotes employees, provides more training and enhance skills on a continuous basis.

Eight branches of SABB in different areas of Saudi Arabia have been restored, renewed or extended. Furthermore, over 200 new locations of ATMs have been delivered completely.

According to SABB, 99 branches are already spanning over the Kingdom and offering Islamic banking services in all its branches.

SABB is aiming to become the number one provider of private-wealth management solutions, including asset management, brokerage, Takaful and foreign exchange services, as stated in the report.

SABB is continuing to invest in technology and digital channels as to enhance customer experience and maintain its leading position in the credit card market as well as preserve the second place in mortgage financing.

The lender is seeking to keep its leading position in the market of small and medium-sized enterprises, in order to keep its lion’s share in the large scale enterprises market.

The report highlighted that SABB is forming a specialized team to attract more direct foreign investments as to maintain high level of communication and coordination with HSBC.

Photo Credit: Arabianeye-Reuters